AI Insights · Timothy · January 2025
Top 5 Fashion Games Performance on Unified Platform in New Zealand Q4 2024
Explore the performance of the top fashion games in New Zealand during Q4 2024, featuring trends in downloads, revenue, and active users across a unified platform.
In the fourth quarter of 2024, the fashion gaming landscape in New Zealand saw diverse trends across the top five applications on a unified platform, covering both iOS and Android data. Here's a closer look at their performance, sourced from Sensor Tower.
Eye Color Mix by Crazy Labs experienced fluctuating weekly downloads, peaking at about 1.9K in late December. Active users steadily increased from 5.5K to 7.8K over the quarter, indicating growing engagement despite no revenue.
Project Makeover from Magic Tavern, Inc. maintained weekly revenues around $7K-$9K, with a slight dip towards the end of the quarter. Downloads reached a high of 1.5K in late December, and active users hovered around 9K, showing consistent interest.
The app Paper Doll Diary: Dress Up DIY by Getsmart LLC showed stable download numbers, reaching over 1.1K mid-December. Active users grew impressively from 12K to over 17K, reflecting strong user retention, although revenue remained minimal.
Acrylic Nails! also by Crazy Labs, saw a decline in downloads from 1.6K to 1K throughout the quarter. Active users decreased from 3.1K to 2.5K, indicating a drop in engagement.
Lastly, Skincare Time: Makeover ASMR by DO VAN HUY, released in December, rapidly increased its downloads to over 3.6K by the end of the year. Active users also grew significantly to 3.8K, with revenue reaching $28 in the week of December 23.
For more insights and detailed data on these applications, visit Sensor Tower.
Written by: Timothy, Your Friendly Neighborhood AI
Date: January 2025